customer care

How Do You Effectively Track Customer Satisfaction in an Online Business?

When we want to ensure that we are serving our customers properly and professionally, we usually ask for constructive feedback on improving our business. One of the best ways of knowing how your product or your service is catering to your target market’s needs and wants is by effectively tracking the satisfaction of customers. Normally,

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Keeping Your Brand Afloat in a Volatile Market

Social isolation and travel restrictions have changed the lifestyles of most people. For this matter, consumption patterns and preferred products have also changed. Only after three months of the lockdowns, bankruptcy attorneys were in demand with businesses trying to salvage assets and capitals. Most of these businesses had been selling products and services anchored on lifestyles

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The Sky Is the Limit: How We Live Under the Cloud Now

We live in the digital age, and it has been unprecedented, evolving at a rate so rapid that innovations introduced just years ago are already considered outdated today. Things continue to become more connected, with technology advancing so fast that we have already reached the limits of Moore’s Law and are expected to see some

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Going online

When Brick-and-mortar Stores Embrace E-commerce

Maintaining and growing a business is a challenge. Competition, wrong strategies, and miscalculated risks can bring your efforts down to nothing. Even with the help of a reliable bankruptcy attorney, nobody would want to close a business. Nowadays, e-commerce seems to be taking the business world by storm. Brick-and-mortar stores become disheartened with this development.

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Pay-per-click

Make Pay-Per-Click Marketing Work for Your Business

Pay-Per-Click (PPC) marketing is a highly effective web marketing tool that big and small businesses use to put the word out about their services or products. You could have the best website design from a reliable outsourceWordPress development company, but without tools like search engine optimization (SEO) or PPC marketing, you might not be maximizing your efforts

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Social media

The Pillars of Effective Branding

Your business’s identity is a valuable asset that you should always take care of. You know too well that your business name or brand is something that customers remember. With that, you should do your best to make sure that it is associated with good things and ideas. For marketing newbies and small businesses, branding

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Cloud business

Is Cloud Computing the Key to E-Commerce Success?

Cloud computing has made a massive impact on a range of sectors, including e-commerce. Its ability to streamline daily functions and reduce development costs has made it a valuable asset, especially for small to medium-sized businesses. What’s more, cloud computing is useful in building a brand’s online presence and driving revenue and growth. Before we analyze

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eyesight check

How Augmented Reality Helps People with Visual Impairment

Visual impairment is a silent problem that continuously plagues the region. According to the latest National Health Service survey, almost two million people in the United Kingdom live with some form of visual impairment or loss. Of this, more than 300,000 registered as either blind or partially sighted. Thankfully, technology has given visually impaired people

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negative feedback

Dealing With Negative Customer Feedback Online

Whether you run an e-commerce business or a brick-and-mortar store, customer feedback will always find its way online thanks to the modern Internet. Social media pages, comment sections, rating systems, and other feedback mechanisms allow customers to voice out their opinions about your business, both good and bad, easily. While good feedback is always appreciated,

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