The Sky Is the Limit: How We Live Under the Cloud Now

We live in the digital age, and it has been unprecedented, evolving at a rate so rapid that innovations introduced just years ago are already considered outdated today. Things continue to become more connected, with technology advancing so fast that we have already reached the limits of Moore’s Law and are expected to see some

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Going online

When Brick-and-mortar Stores Embrace E-commerce

Maintaining and growing a business is a challenge. Competition, wrong strategies, and miscalculated risks can bring your efforts down to nothing. Even with the help of a reliable bankruptcy attorney, nobody would want to close a business. Nowadays, e-commerce seems to be taking the business world by storm. Brick-and-mortar stores become disheartened with this development.

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Pay-per-click

Make Pay-Per-Click Marketing Work for Your Business

Pay-Per-Click (PPC) marketing is a highly effective web marketing tool that big and small businesses use to put the word out about their services or products. You could have the best website design from a reliable outsourceWordPress development company, but without tools like search engine optimization (SEO) or PPC marketing, you might not be maximizing your efforts

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Social media

The Pillars of Effective Branding

Your business’s identity is a valuable asset that you should always take care of. You know too well that your business name or brand is something that customers remember. With that, you should do your best to make sure that it is associated with good things and ideas. For marketing newbies and small businesses, branding

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Cloud business

Is Cloud Computing the Key to E-Commerce Success?

Cloud computing has made a massive impact on a range of sectors, including e-commerce. Its ability to streamline daily functions and reduce development costs has made it a valuable asset, especially for small to medium-sized businesses. What’s more, cloud computing is useful in building a brand’s online presence and driving revenue and growth. Before we analyze

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eyesight check

How Augmented Reality Helps People with Visual Impairment

Visual impairment is a silent problem that continuously plagues the region. According to the latest National Health Service survey, almost two million people in the United Kingdom live with some form of visual impairment or loss. Of this, more than 300,000 registered as either blind or partially sighted. Thankfully, technology has given visually impaired people

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negative feedback

Dealing With Negative Customer Feedback Online

Whether you run an e-commerce business or a brick-and-mortar store, customer feedback will always find its way online thanks to the modern Internet. Social media pages, comment sections, rating systems, and other feedback mechanisms allow customers to voice out their opinions about your business, both good and bad, easily. While good feedback is always appreciated,

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woman working in a cafe

Three Flexible Alternative Work Arrangements for Employers to Offer

We spend much of our adult lives working, so it’s no surprise that employers frequently receive complaints about a lack of flexibility. This can go beyond work-life balance concerns; sometimes, employees have to juggle family responsibilities or changing circumstances. Here are some options that an employer could offer to accommodate their employees’ requests for an

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lock on keyboard

Creating a Good Access Control Policy to Protect Sensitive Business Data

When running a business—either small or big—it’s important to look into the cybersecurity measures we have in place if not to protect our business, at least to protect the information we have gathered from our customers. Business owners have the responsibility to protect such sensitive information from getting into the wrong hands. Cybercrimes such as identity theft,

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