Happy employees

Providing Support to Working Parents: What Employers Can Do

One common misconception about working parents is that they are less focused on their jobs because of family responsibilities. Some business owners believe that hiring such employees is not worth every dime as they tend to lack the commitment to their professional careers. They need to take care and raise their kids, too, right? Such

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Increase Your Marketing Success with These Accountability Practices

Many businesses and their people are struggling to stay committed to their work and building trust. This is the reason why accountability should be a definite focus for every company. Accountable management and its employees can take responsibility for the outcomes and results without expecting higher positions to pick up the slack. Accountability at work

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working from home

Employees Are Resigning Instead of Giving Up Remote Work

During the past year, when COVID-19 was wreaking havoc across the globe, companies had to transition to a remote work setup. This arrangement allowed them to remain operational amid a pandemic, albeit at a skeletal level. The move was initially met by mixed reactions from workers as not all businesses were equipped and prepared to

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online marketing

Modern Advertising Tactics: Advanced Methods to Gain a Competitive Advantage for Your Business

Singapore is known for being a country that embraces business-minded people. It’s a place where entrepreneurs and ambitious individuals can grab a chance for financial freedom and career success. However, start a business in this pro-business country also has its disadvantages, and it involves having a lot of competition in certain industries. Thus, if you

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working together

Transforming Your Beauty Business with Innovative Modern Marketing

It’s a fact that the beauty industry is a huge market in most parts of the world. A growing number of consumers do not hesitate to spend a great amount of their money just to achieve their beauty goals. And with such increased emphasis on self-care and health, it’s not surprising to see new cosmetic

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researcher in lab

How Technology Changed Pharmaceutical Drug Testing Methods

Back in ancient times, medical practices were brutal, to say the least. Surgeries were performed without anesthetics, wine was used as a mild antiseptic, and opium was included among the painkillers developed. Regarding the last one, testing and developing drugs in the Middle Ages were also unsafe, and the ideas of doctors about human health were

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company insurance

Practical Strategies to Strengthen a Brand Community

Nowadays, businesses do more than sell their products or offer their services. Branding leveled up the game. Entrepreneurs want their products and services to have a mark on people. This goes beyond a unique logo or tagline. Business owners look for a deeper connection that will foster customer loyalty. One effective way to introduce your

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internet

Where Does the USA Stand in Internet Speed?

In the world of business, one of the important metrics for customer satisfaction and loyalty is the net promoter score (NPS). The general rule is the higher the score, the more likely customers are happy about the service. This then brings us to one (unsurprising) fact: Internet service providers don’t do well in NPS. In

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Using laptop

Myths and Misconceptions About Small-business Technology Busted!

Every day, small-business owners make decisions that are critical to business operations. Should they upgrade their point-of-sale system? Should they hire more people? What use would the new project management software be to their business? Technology is essential to the success of a business. But when you have a minuscule budget for it, the decisions

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cctv

Facial Recognition in New York: the Good and the Bad

The Minority Report of Tom Cruise is based on the premise that, in the future, the police force will predict crimes before they even happen. This is all thanks to an interesting technology involving precogs, three young people believed to be gifted with precognition (hence the name), submerged in water. While the world is less likely to have precogs,

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