The trusty webinar is making waves again. In the press, there seems to be a vast amount of space given to the benefits of webinars. If you are at a loss as to how to utilise them within your business, and then look no further. If you need the skinny on webinars, you have come to the right place.
What is a Webinar?
Well, to put it simply, a webinar is a seminar conducted over the internet. Who knew the wonders of the internet extended beyond cat memes?
In the ever growing digital society that we find ourselves in, webinars are the internet’s version of the virtual meeting. We have virtual conversations via text and email; we can now indulge in a virtual meeting courtesy of a webinar. They can be used in the public or business domain; they can be private or open to the public. They can be utilised by mere mortals and business owners alike. Sometimes there is a nominal fee involved for attendance, and some are pre-recorded and available online. You can expand the reach of your audience to global proportions, or you can simply invite your current employees. The world is truly your oyster with a webinar.
The Importance of Webinars in Business:
In today’s thoroughly modern and the digital age, we seem to have lost the essence of time. We all lead such hectic lives that arranging a simple meeting can seem like an excessive chore. If you want my opinion, they are seriously underrated and underused in the business domain. The reasons lie simply in that business owner do not fully comprehend the wide range of important functions a webinar can have.
Webinars have varying degrees of quality. They can teach your colleagues and employees a great deal about their industry. It essentially a spoken word tool kit, which can provide and enable clients and colleagues with varying degrees of knowledge and expertise. Webinar developers engage viewers in a number of ways to maximise their learning potential.
Webinars can be an effective tool in your arsenal when they are used in the correct circumstances or when they directly relate to approaches of business innovation. Let me illustrate this point with an example:
If you are training an employee or client on new technology, then simply reiterating how to use the kit will not be as effective as allowing them the opportunity to watch a webinar that describes the process. More often than not, CEO’s are not effective teachers, nor is the average manager within an organisation. Therefore, it makes sense to employ a method that can tech in an effective manner. It is largely useful as a training tool, but can also provide valuable information on a number of approaches where teaching is better left to the experts. Take a look at Lexis Nexis webinars as a starting point of where excellent webinars can benefit your business.
To ensure that using a webinar is beneficial, it needs to offer an experience that is worthwhile.
The Ultimate Webinar Experience:
For those that are engaging with the webinar, there are number of things that they can do to ensure that they get the best from the webinar.
Webinars need to be chosen carefully to assist with the needs of the business. There are quality webinars (the case in point, the aforementioned Lexis Nexis series of webinars) and there are some serious duds. Ensure that you opt for a quality webinar to guarantee the professional development of those around you. Likewise, you should consider the professional associations that have the most riveting content. Not all webinars are equal so you will need to ensure that you are getting the most from your experience with careful research. It may be worthwhile confirming and consulting with your professional peers to find what they have found useful from the experience (or not as useful, as the case may be)
When maximising the webinar experience, ensure that you are showing the webinar to a group of people. This ensures that they see the importance and relevance of the chosen webinar as well as placing emphasis on their need to learn. Individuals watching webinars on their own tend to pay less attention as opposed to being in a large group. Likewise, you can encourage discussion once the webinar has ended, thus encouraging open and honest dialogue within your organisation. There will be points raised that you may not have thought of, thus making the experience enriching for all.
To ensure that people are paying full attention to the webinar, ensure that they are taking notes. You could also distribute notes as a guidance tool. Webinars are effective learning tools, so it is critical that you get the most from them within your organisation. After all, just because we have left school does not mean that you have to stop learning. Emphasise the importance of why you have introduced a webinar into the business surroundings. Once your clients and colleagues are aware of the importance of a webinar, they will be likely to pay more attention.
Webinars Are Effective Networking Tools:
Personal networks are extremely significant for researching and developing pioneering new approaches to problems. Webinars can be a means for expanding your own works. Contact the relevant people who have participated in the webinar and network like crazy. For small business, this may provide a priceless way of advertising your business and spreading the word of your empire.
Innovation, Innovation, Innovation:
To be at the forefront of any business, you need to be an innovator. By introducing webinars to your business, you are essentially making your brand known within the ever-growing digital economy. Webinars are completed by a wide range of businesses and individuals, so dig around online and see what you can find. Of course, the more professional companies will produce a much slicker presentation than most of the work online, but it can provide a good starting point for the fledgling webinar user.
Webinars will dominate business in the next decade, so make sure that you and your empire does not get left behind.