With cell phone manufacturers stuck between a rock and a hard place where they need to simultaneously provide cell phones that are durable enough to last their customers a significant amount of time (often years), however, also keep customers updating their phone, it seems like the balance between creating a truly lifeproof phone is becoming hard to find.
Let’s take the Samsung Galaxy S range for example, if not the perfect example. When the Samsung Galaxy S5 was released it included a feature which even Apple aficionados clamoured over – waterproofing. While it wasn’t intended to be taken into the ocean, it held its own when it came to drops in the pool, the toilet or even the kitchen sink. Heck, the phone could even be used during heavy rainfall.
Of course, shortly after its release, Apple introduced us to its newest addition at the time, the iPhone 6. Now, a quick scan of the Groupon Coupons page for Gander Mountain will show many discounts which can be used for waterproof bags designed to accommodate the iPhone 6, proving that as sleek as it was, it had no interest in protecting itself against water damage. Now while this phone isn’t waterproof, it does boast a high level of scratch and shatter resistant layer of glass protecting its prized display.
Both phones provide high levels of self-protection, however, neither are complete with this function. The iPhone is, of course, susceptible to water damage while the Galaxy S5, whilst competent in a drop test, isn’t by any means shatterproof.
Imagine if we were given a cell phone which combined the best of each like proof technology to create a cell phone which truly could survive the duration we expect from it. While there are no doubt people would be falling over each other to buy it, where does that leave manufacturers when it comes time to keep their profits rolling in?
This all comes down to the question in the title – will we ever get a truly lifeproof cell phone?
My prediction – no. And let me tell you why.
Both of the above mentioned devices are coming to the end of their two-year cycle, a time where customers are encouraged to upgrade their cell phones now their carrier contracts are at an end. But if you look around you will see not only that many of these customers are still holding on to these trusty devices, manufacturers have little to offer in the way of features only available in newer models to entice these customers to trade in.
Until manufacturers can truly tap into a stream of features which entice customers to trade in their durable phones, for a long time coming, I am confident we will continue to only see a range of cell phones which feature a selection of lifeproof features, and never a full suite.