Fast and reliable broadband connection is now a crucial asset in business operation whether this is in a multi-national company or an individual working from home. If you’re connection isn’t fit for the job you risk handing over business to competitors. However, there’s no reason to panic just yet. This is a problem that can be easily and inexpensively remedied.
High speed broadband won’t guarantee business success but it can increase workplace productivity, win you customers and help you to steal the edge over your competitors.
Fast broadband in the workplace
A slow internet connection can be summed up in one word: frustration. This applies not only to employees who take longer to complete online tasks but also to customers who switch to a competitor’s website after a time-consuming end user experience. Consider how much a business now relies on emailing, social media, website sales, customer service, data analysis and even video conferencing. A sluggish internet service will mean a decline in staff productivity with hours of wasted time across the entire company. If it’s affecting staff, it’s also affecting customers.
Your business competitors
One of the major reasons to invest in high speed broadband is to stay ahead or at least gain a level playing field with competitors. Consider a company that provides an interactive video customer service facility but the connection continually cuts out, is of low quality or lags due to a slow connection. Customers today don’t feel any loyalty to companies — they want the best user experience as quickly as possible. Inadequate broadband can definitely damage a company’s image and it is business competitors who will benefit when customers decide to switch.
Investing for the future
Today’s internet service providers are hugely competitive in terms of price, and financially there’s no reason why a business shouldn’t sign up to high speed or superfast broadband. The price difference between standard connection and superfast broadband is small enough to make it a no-brainer when it comes to investing in a business’s future. The best broadband deals will provide superfast speeds during peak hours, a consistently reliable connection, access to Wi-Fi hotspots for employees in the field and 24 hour technical support. Essential business options such as cloud and off-site storage also mean you can free up more office space and access to files and data wherever you are and whenever you need them.
Switching to high speed broadband is easy and inexpensive. The first step is to compare companies and the services available in the local area. Most areas will have access to superfast fiber optic broadband, although some rural locations may still have to wait a little longer. However, fast broadband is one asset that requires only a small investment but can make a big difference to long-term business survival.
Image by KaiChanVong, used under Creative Commons license